Marketing MCQs with Answers

Question-1. Cardbox of Shaving Cream is the example of?

1. Primary Packaging
2. Secondary Packaging
3. Transport Packaging
4. None of the above

Question-2. Customer's satisfaction alone can ensure success. Which marketing concept holds this view?

1. Production concept
2. Product concept
3. Marketing concept
4. Selling concept

Question-3. Is objection to advertisement.

1. Undermines social values
2. Decrease in price
3. Knowledge on various products
4. Improvement in Quality of Product

Question-4. Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production. Identify the marketing management philosophy adopted by Mansi.

1. Product concept
2. Production concept
3. Selling concept
4. Marketing concept

Question-5. Marketing mix does not include

1. Product
2. Place
3. Promotion
4. People

Question-6. Mr. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve oral presentation of message, convincing the customer with face to face interaction, etc. Name the element of marketing mix under which the above technique fall:

1. Promotion
2. Product
3. Price
4. Place

Question-7. Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nisha.

1. Product concept
2. Production concept.
3. Selling concept
4. Marketing concept

Question-8. 'Products are not purchased but sold', with which point of view is this statement associated?

1. Product
2. Sale
3. Production
4. Marketing

Question-9. Selling goods by producer to consumer involves which channel?

1. One level
2. Two level
3. Three level
4. Zero level

Question-10. The collection of utilities is known as .

1. Purchaser
2. Seller
3. Product
4. Market

Question-11. Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the District forum under the Consumer Protection Act and got the relief. Identify the important aspect neglected by the marketer in the above case.

1. Packaging
2. Branding
3. labelling
4. Pricing

Question-12. Which of the following is a factor of marketing mix?

1. Product
2. Price
3. Promotion
4. All the above

Question-13. Which of the following is the example of Dunlop?

1. Branding
2. Brand
3. Brand Name
4. Brand Mark

Question-14. Develop relationship.

1. Publicity
2. Advertisement
3. Sales Promotion
4. Public relation

Question-15. Identify the process of classification of products into different groups, on the basis of some of its important characteristics.

1. Standardisation
2. Grading
3. Product mix
4. Grouping

Question-16. If a manufacturer achieves a break through by developing a car engine, which can run on both petrol and diesel, and this news is covered by television or radio or newspaper in the form of news item, it would be termed as

1. Publicity
2. Advertising
3. Sales promotion
4. Personal selling

Question-17. Nitin is very particular to get his hair cut from Cutting Zone saloon of East Delhi.Which type of service is it?

1. Speciality service
2. General service
3. Common service
4. All of these

Question-18. PepsiCo offers ` 5 to the customer on return of empty bottle. Identify the technique used by PepsiCo.

1. Discount
2. Refund
3. Quantity gift
4. Usable benefit

Question-19. Point of view lays stress upon customer's welfare.

1. Production
2. Product
3. Marketing
4. Social Marketing

Question-20. Sales promotion is helpful in making effective.

1. Advertisement
2. Personal selling
3. Both the above
4. Publicity

Question-21. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?

1. Production concept
2. Product concept
3. Marketing concept
4. Selling concept

Question-22. Which of the following act as a silent salesman?

1. Product
2. Price
3. Packaging
4. Promotion

Question-23. Which of the following does not come under controllable factors?

1. Price decisions
2. Packaging decisions
3. Physical distribution decisions
4. Taxation

Question-24. Which of the following is a sales promotion activity?

1. Rebate
2. Discount
3. Product Combination
4. All the above

Question-25. ___ ensures that products reach the ultimate customers from the manufacturers.

1. Selling
2. Marketing
3. Physical distribution
4. Sales promotion

Question-26. ___ involves designing and producing container or wrapper of the product.

1. Marketing
2. Selling
3. Advertising
4. Packaging

Question-27. ___ is the deliberate action of an organisation for promoting goodwill between itself and the society.

1. Marketing mix
2. Advertising
3. Public relations
4. Selling

Question-28. ___ is the marketing function which is concerned with informing the customers about the firm's products.

1. Transportation
2. Selling
3. Advertising
4. Public Relations

Question-29. ___________- refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output.

1. Standardisation
2. Grading
3. Assorting
4. Sorting

Question-30. ___________covers all the activities required to physically move the goods from manufacturers to customers.

1. Place mix
2. Price mix
3. Product mix
4. Promotion mix

Question-31. A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.

1. Fixed cost
2. Variable cost
3. Semi-variable cost
4. None of the above

Question-32. For heavy equipment, which of the following channels is more relevant?

1. Zero-level
2. One-level
3. Two-level
4. Three-level

Question-33. Mail order selling is a __ channel of distribution.

1. Direct
2. Indirect
3. Direct and Indirect
4. Sole

Question-34. Marketing is called a ___ process because it involves interaction of buyers and sellers.

1. Economic
2. Social
3. Legal
4. Political

Question-35. Registering a trademark gives to the users.

1. Finance
2. Fame
3. Protection
4. Information

Question-36. Under which of the following conditions does a business need not maintain high level of inventory?

1. When higher level of customer services need to be provided
2. When high degree of accurate sales forecast can be made
3. When the responsiveness of the distribution system is low
4. All of the above

Question-37. Under which of the following situations is a company not likely to fix a lower price for its product?

1. When the competition has introduced a substitute product
2. If the demand for a product is inelastic
3. When the company wants to attain market share leadership
4. When the demand for the product is low

Question-38. Which one of the following factors is not relevant to price fixation?

1. Obtaining market leadership
2. Age of an organisation
3. Value for money
4. Product differentiation

Question-39. Which one of the following is a marketing management philosophy?

1. Societal marketing concept
2. Distribution concept
3. Direct marketing concept
4. Channel concept

Question-40. Which one of the following is not a marketing mix?

1. Product
2. Physical distribution
3. Product pricing
4. Production process

Question-41. Which one of the following promotion tools has mass reach?

1. Advertising
2. Personal selling
3. Sales promotion
4. Public relations

Question-42. With which element is exchange mechanism related?

1. Publicity
2. Marketing
3. Advertising
4. Branding

Question-43. Within 2 years of it's inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.

1. Advertising
2. Personal selling
3. Public relation
4. Sales promotion