Marketing MCQs with Answers

Question-1. Cardbox of Shaving Cream is the example of?

1. Secondary Packaging
2. Transport Packaging
3. None of the above
4. Primary Packaging

Question-2. Customer's satisfaction alone can ensure success. Which marketing concept holds this view?

1. Product concept
2. Marketing concept
3. Selling concept
4. Production concept

Question-3. Is objection to advertisement.

1. Decrease in price
2. Knowledge on various products
3. Improvement in Quality of Product
4. Undermines social values

Question-4. Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production. Identify the marketing management philosophy adopted by Mansi.

1. Production concept
2. Selling concept
3. Marketing concept
4. Product concept

Question-5. Marketing mix does not include

1. Place
2. Promotion
3. People
4. Product

Question-6. Mr. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve oral presentation of message, convincing the customer with face to face interaction, etc. Name the element of marketing mix under which the above technique fall:

1. Product
2. Price
3. Place
4. Promotion

Question-7. Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nisha.

1. Production concept.
2. Selling concept
3. Marketing concept
4. Product concept

Question-8. 'Products are not purchased but sold', with which point of view is this statement associated?

1. Sale
2. Production
3. Marketing
4. Product

Question-9. Selling goods by producer to consumer involves which channel?

1. Two level
2. Three level
3. Zero level
4. One level

Question-10. The collection of utilities is known as .

1. Seller
2. Product
3. Market
4. Purchaser

Question-11. Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the District forum under the Consumer Protection Act and got the relief. Identify the important aspect neglected by the marketer in the above case.

1. Branding
2. labelling
3. Pricing
4. Packaging

Question-12. Which of the following is a factor of marketing mix?

1. Price
2. Promotion
3. All the above
4. Product

Question-13. Which of the following is the example of Dunlop?

1. Brand
2. Brand Name
3. Brand Mark
4. Branding

Question-14. Develop relationship.

1. Advertisement
2. Sales Promotion
3. Public relation
4. Publicity

Question-15. Identify the process of classification of products into different groups, on the basis of some of its important characteristics.

1. Grading
2. Product mix
3. Grouping
4. Standardisation

Question-16. If a manufacturer achieves a break through by developing a car engine, which can run on both petrol and diesel, and this news is covered by television or radio or newspaper in the form of news item, it would be termed as

1. Advertising
2. Sales promotion
3. Personal selling
4. Publicity

Question-17. Nitin is very particular to get his hair cut from Cutting Zone saloon of East Delhi.Which type of service is it?

1. General service
2. Common service
3. All of these
4. Speciality service

Question-18. PepsiCo offers ` 5 to the customer on return of empty bottle. Identify the technique used by PepsiCo.

1. Refund
2. Quantity gift
3. Usable benefit
4. Discount

Question-19. Point of view lays stress upon customer's welfare.

1. Product
2. Marketing
3. Social Marketing
4. Production

Question-20. Sales promotion is helpful in making effective.

1. Personal selling
2. Both the above
3. Publicity
4. Advertisement

Question-21. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?

1. Product concept
2. Marketing concept
3. Selling concept
4. Production concept

Question-22. Which of the following act as a silent salesman?

1. Price
2. Packaging
3. Promotion
4. Product

Question-23. Which of the following does not come under controllable factors?

1. Packaging decisions
2. Physical distribution decisions
3. Taxation
4. Price decisions

Question-24. Which of the following is a sales promotion activity?

1. Discount
2. Product Combination
3. All the above
4. Rebate

Question-25. ___ ensures that products reach the ultimate customers from the manufacturers.

1. Marketing
2. Physical distribution
3. Sales promotion
4. Selling

Question-26. ___ involves designing and producing container or wrapper of the product.

1. Selling
2. Advertising
3. Packaging
4. Marketing

Question-27. ___ is the deliberate action of an organisation for promoting goodwill between itself and the society.

1. Advertising
2. Public relations
3. Selling
4. Marketing mix

Question-28. ___ is the marketing function which is concerned with informing the customers about the firm's products.

1. Selling
2. Advertising
3. Public Relations
4. Transportation

Question-29. ___________- refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output.

1. Grading
2. Assorting
3. Sorting
4. Standardisation

Question-30. ___________covers all the activities required to physically move the goods from manufacturers to customers.

1. Price mix
2. Product mix
3. Promotion mix
4. Place mix

Question-31. A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.

1. Variable cost
2. Semi-variable cost
3. None of the above
4. Fixed cost

Question-32. For heavy equipment, which of the following channels is more relevant?

1. One-level
2. Two-level
3. Three-level
4. Zero-level

Question-33. Mail order selling is a __ channel of distribution.

1. Indirect
2. Direct and Indirect
3. Sole
4. Direct

Question-34. Marketing is called a ___ process because it involves interaction of buyers and sellers.

1. Social
2. Legal
3. Political
4. Economic

Question-35. Registering a trademark gives to the users.

1. Fame
2. Protection
3. Information
4. Finance

Question-36. Under which of the following conditions does a business need not maintain high level of inventory?

1. When high degree of accurate sales forecast can be made
2. When the responsiveness of the distribution system is low
3. All of the above
4. When higher level of customer services need to be provided

Question-37. Under which of the following situations is a company not likely to fix a lower price for its product?

1. If the demand for a product is inelastic
2. When the company wants to attain market share leadership
3. When the demand for the product is low
4. When the competition has introduced a substitute product

Question-38. Which one of the following factors is not relevant to price fixation?

1. Age of an organisation
2. Value for money
3. Product differentiation
4. Obtaining market leadership

Question-39. Which one of the following is a marketing management philosophy?

1. Distribution concept
2. Direct marketing concept
3. Channel concept
4. Societal marketing concept

Question-40. Which one of the following is not a marketing mix?

1. Physical distribution
2. Product pricing
3. Production process
4. Product

Question-41. Which one of the following promotion tools has mass reach?

1. Personal selling
2. Sales promotion
3. Public relations
4. Advertising

Question-42. With which element is exchange mechanism related?

1. Marketing
2. Advertising
3. Branding
4. Publicity

Question-43. Within 2 years of it's inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.

1. Personal selling
2. Public relation
3. Sales promotion
4. Advertising